Mandy Stephenson - Marketing Leader

A bit about me

I'm Mandy — a marketing leader who builds growth systems for fintech and B2B SaaS companies.

For over 10 years, I've worked across lifecycle marketing, paid media and product — creating the segmentation, automation and frameworks that turn leads into revenue. I translate data into strategy that drives measurable growth and commercial impact.

Originally from the UK, I moved to Sydney just before the pandemic and rebuilt my career from scratch in a new market. It taught me resilience, ownership, and how to scale fast.

Beyond my corporate work, I've built Mandyahoy — my personal platform with 6M+ views across Instagram and TikTok. I understand how to capture attention and convert it, both inside businesses and on my own channels.

I combine creative thinking with data-driven execution to build marketing that delivers.

Selected Work

Things I've built

CarClarity

Lifecycle & CRM · Fintech · Sydney

CarClarity is an Australian online car loan broker and comparison platform that matches buyers with over 50 lenders in 60 seconds. I led the end-to-end lifecycle and CRM strategy across acquisition, retention and referral, implementing Klaviyo from scratch and building sophisticated segmentation across Salesforce.

2.5+ Consistent ROI

CarClarity Refer-a-Friend Programme

Growth & Acquisition · CarClarity

Focusing on customer loyalty and advocacy, I designed and launched the CarClarity referral programme from concept to execution. The programme incentivises existing customers to refer friends and family, creating a virtuous cycle that rewards both parties while driving high-quality, low-cost acquisition.

#1 Acquisition Channel

Nomos One CA ANZ Campaign

Lead Generation · B2B SaaS

Nomos One is a cloud-based software platform for end-to-end lease management and IFRS 16 (AASB 16) lease accounting. As sole marketer, I delivered a strategic partnership campaign with Chartered Accountants ANZ, integrating print, digital advertising and EDMs to reach finance professionals across Australia and New Zealand.

700 Webinar Registrations

Glint Pay

Global App Launch · Fintech · London

Glint Pay is a London-based fintech that enables users to buy, save and spend physical gold as currency using a linked Mastercard and app. I played a key role in the global app launch, managing a £75k monthly paid media budget across multiple agencies and achieving 50,000+ downloads in the first year.

£2.4m 169% of Target

Expertise

Numbers are my thing

Performance Reporting

Weekly insights reports for senior leadership. Bi-monthly board-level performance and growth metrics. Turning data into decisions that move the needle.

Segmentation & Targeting

Customer data segmentation across Salesforce and Klaviyo. Targeted campaigns across paid and owned channels with continuous A/B testing of content, landing pages and UX.

Customer Insight

NPS, CSAT and CES frameworks to measure sentiment throughout the lifecycle. Analysing customer and performance data to inform targeting, experimentation and commercial decisions.

Budget Management

$80k+ monthly paid media budgets with full accountability. Consistently delivering ROI above 2.5 through segmentation and data-driven spend allocation.

Marketing Automation

Klaviyo built from the ground up — integrations with development and data teams ensuring data integrity, accurate tracking and scalable automation.

Growth Experimentation

Data-driven go-to-market and lifecycle strategies. Continuous experimentation across channels, measuring what works and scaling what converts.

Mandy
Stephenson.

A bit about me